Role Type: Global Innovation Competition
Eligibility: Everyone aged 18 to 30 (Students & Professionals)
Grand Prize: A 3-Month Professional Mission at L’Oréal HQ in Paris
Location: Online / Local Hubs / Paris (Finals)
Experience: No previous experience required
Application Status: Open Now
Overview of the Opportunity
L’Oréal Brandstorm is one of the world's most prestigious innovation competitions for young people. For the 2026 edition, L’Oréal is inviting dynamic minds aged 18 to 30 to reinvent the future of beauty.
This is not just a case study; it is a fast track to a career. Participants get certified, access premium tools, and the very best teams will travel to Paris to pitch directly to L’Oréal executives. The ultimate winning team gets hired for a professional mission at L’Oréal Headquarters in Paris!
The 2026 Mission
Your goal is to "Design Unparalleled Products and Experiences."
Your solution should be powered by a combination of:
- Pure Creativity
- Pioneering Tech & Science
- Bespoke Services
What’s In It For You? (Prizes & Benefits)
1. For ALL Participants
- Certification: Get an official certificate to add to your resume.
- Fast-Track: Gain visibility and fast-track access to professional opportunities (internships/jobs) at L’Oréal.
- Tools: Free premium access to Adobe Express to help you design your pitch.
2. For Local Winners
- Mentorship: Get coached by L’Oréal experts to refine your idea.
- Trip to Paris: Pitch in-person at the L’Oréal HQ in Paris for the International Finals (Travel expenses covered!).
3. The MAIN PRIZE (Global Winners)
- Get Hired: The winning team gets hired at L’Oréal.
- The Mission: You will embark on a professional mission at L’Oréal HQ in Paris to bring your idea to life (often structured as an "intrapreneurship" program).
Eligibility Criteria
L’Oréal has made this competition incredibly accessible.
- Age: You must be between 18 and 30 years old.
- Background: No previous experience or specific background is required. Students, freelancers, and young professionals are all welcome.
- Team Structure: You must participate in a team of 3 members. (You can sign up alone and find teammates on the platform).
How to Participate (3 Steps)
Step 1: Sign Up
Register on the official platform to unlock resources and deadlines for your country.
Step 2: Create a Team
Form a team of 3 diverse members. Diversity in backgrounds (e.g., one engineer, one designer, one business student) often leads to better innovation.
Step 3: Submit Your Project
You need to upload two things:
- Slides: A presentation explaining your idea.
- Video (3 Mins): A creative video presenting your team and answering 5 pre-defined questions.
Note: L'Oréal has partnered with Adobe Express to make creating these submissions easy, even if you aren't a designer.
Competition Timeline
Deadlines vary by country, so sign up to check your local date. The general flow is:
- Gameplay: Submit your idea online.
- Local Selection: Best teams are shortlisted.
- Local Finals: Pitch at your country's L’Oréal HQ.
- International Finals: Winners fly to Paris!
How to Apply
Ready to design the future of beauty? Gather your team and register now.